Now on pre-order

The world needs your colors.

Our first hardcover storybook is coming to life, and Chroma and Nibby are joining the adventure as adorable, huggable plushies! Pre-order your favorites today and bring a little more color, joy, and friendship into your world.

For every identity. Every family. Every kind of beautiful.

The World Needs Your Colors book with Chroma and Nibby
You do not need permission to shine ✦ Joy for every body ✦ Live Colorfully ✦ You belong here ✦ Color outside the lines ✦ You do not need permission to shine ✦ Joy for every body ✦ Live Colorfully ✦ You belong here ✦ Color outside the lines ✦
Pre-orders are open

Be the first to bring them home

Our first hardcover storybook and huggable plushies are officially available for pre-order! Reserve your favorites today, with shipping expected in late January 2027.

The World Needs Your Colors
Ships in January

The World Needs Your Colors

Our first illustrated hardcover book, celebrating friendship, courage, and being yourself.

$24.99  · Bundles Available

Pre-order the book
Chroma and Nibby, ready for hugs
Ships in January

Chroma and Nibby, ready for hugs

Three adorable plushies, from squishy cuddle buddies to little friends for every adventure.

From 24.99  · Bundles Available

Pre-order the plushies
This is not just a store.
STEP INTO THE STORY

This is not just a store.

It is a whole world.

  • Joy you can wear.
  • Stories worth sharing.
  • Characters you can love.
Explore the World of Colorful Chaos
Joy for every body

You were never meant to fit in.You were meant to be seen.

Colorful Chaos is for the days you feel a little too much, not enough, or simply out of place.

  • Whatever makes you different is part of what makes you wonderful.

You belong here.

Interactive quiz

Which Colorful Chaos Character Are You?

Every Colorful Chaos character brings their own kind of joy, color, courage, softness, sparkle, or chaos. Answer a few quick questions to find the character who matches your energy.

Real words from the color crew

People are talking

I have never felt more me in a T-shirt. The colors, the message — everything screams confidence and love.
JR Jamie R.
My daughter carries her Nibby pillow everywhere. She says Nibby keeps the sad feelings away.
WH Whitney H.
Wore this to Pride and the number of compliments was unreal. Finally a brand that gets it.
AM Alex M.
The Chaos Club

Join the chaos

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