Meet Chroma.
She reminds us to shine.
With orange hair and her signature pink jacket, Chroma is here to remind you that joy can be brave, bold, and beautifully yours.
Chroma?
With her orange hair, pink jacket, and bright open heart, she moves through the world like color has somewhere wonderful to go.
She reminds us that confidence can be playful, courage can be soft, and self-expression can be a kind of magic.
Joy is her compass. Color is her language. Her superpower is helping you turn self-doubt into self-celebration.
Dreamed up to help you shine.
Chroma began as a spark: a bright little idea that joy could have a face, a pink jacket, and a whole lot of heart.
Brought to life by JT, the founder of Colorful Chaos, she was created for anyone who has ever felt too bright, too different, too colorful, or too much.
Chroma carries the spirit of the brand: authenticity, joy, self-expression, queer pride, and the courage to be seen.
She reminds us that your color does not need to be hidden, softened, or explained.
Chroma says: there is no such thing as too much. You are just right.
A little chaotic. A lot wonderful.
A few little details from the heart of Colorful Chaos.
Let Chroma guide your glow.
Answer a few questions to discover your Chroma era, or let her match you with joyful picks made for the way you shine today.
A few Chroma-isms
Straight from the source. Print them. Live them.
Spot Chroma everywhere
On apparel, packaging, stickers, and more — she shows up when you need her most.
Chroma fans are talking
Real people. Real joy. Real Chroma energy.
Bring Chroma home
Stickers, apparel, totes and more — Chroma joy for every corner of your world.
The Rainbow Puffs
Nibby, Glimma, Kappa and Binzi. Four little Rainbow Puffs born from moonbows and dropped into the world to spread joy. They are soft. A little clumsy. Very opinionated. And completely lovable. Chroma watches over all of them. Together they make the whole Colorful Chaos world go.
Meet the Rainbow Puffs →
